This electrician website case study walks through the site we built for RCMS Electric, a commercial and industrial electrical contractor, from a Dallas-Fort Worth team that builds for construction and the trades. It went from first preview to live in one week, and RCMS booked $60K of work in its first two months.
The result
RCMS Electric is an owner-operated electrical contractor run by Rob Guangorena. The shop does commercial and industrial work across the Dallas-Fort Worth Metroplex: service upgrades, power distribution, lighting retrofits, facility power and after-hours shutdowns. It does not do residential work.
That matters for a website. A commercial buyer, a general contractor or a facility manager, is checking three things before they call: does this electrician do my kind of work, have they done it for companies like mine, and will they answer. Plenty of contractor sites make the buyer dig for all three. We built RCMS a site that answers them on the first screen.
A general contractor or facility manager looking for an electrician wants to know three things fast: does this shop do my kind of work, has it done it for companies like mine, and will it answer.
Most contractor sites make the buyer dig for all three. RCMS needed a site that answered them on the first screen and turned the visit into a call or a priced enquiry.
Each service has its own card and its own section on the Services page, written in the words a facility manager types into Google: tenant improvements, power distribution, service upgrades, shutdowns. Every card links to what the work covers.
After the first preview, Rob sent photos from his own jobs. They became the Projects page: switchgear, distribution and warehouse lighting, each with the scope and the city. A commercial buyer sees the gear before they see a sales line.
The form sits on the homepage and asks what Rob would ask on the phone: project type and job site. Rob gets the lead by email the moment it is sent, and the customer gets a confirmation promising a reply within one business day, with the number to call if it is urgent.
The first screen says commercial electrical contractor, DFW Metroplex, and lists the services in plain words. The site says outright that RCMS does not take residential jobs, so the calls that come in are the right ones.
After the first preview, Rob sent photos from his own jobs, and they became the Projects page.
The homepage carries a "Proud Electrician For" row of client logos. Rob asked to add names to it the night he saw the first preview, and it is the fastest proof a commercial buyer can read.
The contact form sits on the homepage, not three clicks deep, and asks the project type and the job site up front, so every lead arrives already sorted.
Rob gets the lead with every detail the moment it is sent. The customer gets a confirmation from RCMS that promises a follow-up within one business day and gives the number to call if it is urgent.
Commercial buyers still pick up the phone. The number sits in the header on desktop and in a tap-to-call button on a phone.
The site runs on Cloudflare on RCMS’s own domain, and we handle changes as the business adds work and photos.
Aug 27, 2026
We sent Rob a working preview of the full site. He replied that night with names for the client wall and a plan to shoot project photos.
Aug 28 to Sep 2
Client logos and real project photos went in, the form got its two emails, and the domain moved onto Cloudflare.
Sep 3, 2026
The site went live on rcmselectric.com with the enquiry form and both lead emails tested end to end.
First two months
RCMS booked $60K of work in its first two months live.
“Colin with Conduit System Services is great at what he does. He did a website for us and couldn’t be happier with his attention to detail and his communication thru out this process. Made it super easy and fast delivery.”
Book a 30-minute call and we will walk through what your site needs, with a written scope and price in 36 to 48 hours. Or scan your current site first with the free audit.
Commercial or residential, the trade, the area. A buyer who has to scroll to find out leaves before they do.
Phone photos of your real jobs beat any stock image. Names of the companies you work for beat any adjective.
On the homepage, short, with the questions you would ask on the phone anyway: what kind of job, and where.
An automatic confirmation buys you time, and the alert in your inbox makes sure the lead does not sit. The site gets the call; the speed of the reply wins the job.
Builds start at $5,000, then a monthly plan at $299, $499 or $699 covers hosting, maintenance and changes. Scope and price are set on a 30-minute call. More on how a trade site is priced in what a contractor website really costs.
Not covered here? Bring the question to a 30-minute call and get a straight answer, with no pitch deck.
Buzz Engine · International media and marketing studio
A brand and website built from zero for an international media studio, launched in under two weeks and pulling 4,054+ visitors in its first 60 days with $0 in ad spend.
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